Creative Writing for Business: Half-Day Workshop

Where: Holt House, Leigh Road, Holt, Nr. Bradford, BA14 6PW

When: 20 March 2013 9:30am to 1:00pm

Use your creativity to improve the effectiveness of all your business communications. We're all hardwired to listen to stories, so storytelling helps to deliver messages in all areas of our lives, including business. Learn how to use language and narrative techniques to write in ways that will resonate with everyone associated with your business.

£150 per person including refreshments and course materials to take away. Recent attendees include delegates from Purplex Marketing, Rotork and Eduserv.

Good communication matters to every organisation. And the use of vital, positive, effective language will help you get your message across. Whether you're communicating with your employees, customers or business partners, our Creative Writing for Business course will help you use language and narrative techniques to write in ways that will resonate with everyone associated with your business. Set in peaceful countryside, our workshop studio is an inspiring space for participants to let go of fear, discover their voice and, ultimately, use their words to become ambassadors for their business. You will dive straight into practical exercises, receiving honest feedback on your writing. We will explore why the written word is so powerful, look at who inspires us as writers, and what makes their work so readable. We will discover that at the heart of all good creative writing is story; whether it's a company press release, internal memo or a letter to your most difficult client, a compelling narrative will get your reader to the end wanting more. Part of our time will be spent on technique: use of creative language and metaphor, editing and structure, as well as the key ingredients of successful storytelling. The rest will be spent doing what we love most: writing. Some of this will be business writing (we want you to bring along some examples of your own), but the really exciting bit will be the non-work writing challenges. We will dip into poetry, short stories and scripts, as well as journaling. Why? Because if we get into the habit of creative writing, we raise our awareness of ourselves and those around us. We get into the habit of framing our thoughts in new and imaginative ways. And we get out of the habit of writing the same old stuff in the same old way. All of which is great for our own personal development, and for our ability to contribute creatively to the messages we put out on behalf of our business.

Course leaders: Al Brunker has had communication at the heart of his work since school, where he discovered his love of writing through short stories, poetry and plays. He has worked as a journalist, technical writer and copywriter, and loves nothing more than crafting scripts for stage and performing his own silly poems. He is a recovering lawyer, having worked for over 15 years as a corporate solicitor. Gail Parminter has 20 years' experience as an Advertising Creative, Digital Copywriter and Creative Head in agencies such as Ogilvy & Mather, Bates Dorland, Ogilvy Action and Saatchi & Saatchi X. She has a wealth of experience using creative language for business purposes. Gail speaks on the topic of creativity and advertising and recently spoke at Vision Bristol, and Tedx Bradford-on-Avon.

Entry Cost: £150

Posted by: Gail Parminter | 18-02-2013

Contact the event organiser: gail@creativetraining.co.uk

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