Pervasive Media Studio Lunchtime Talk: Magic Tate Ball

Where: Pervasive Media Studio, Watershed, 1 Canon's Road, Bristol, BS1 5TX

When: 29 June 2012 12:00pm to 1:00pm

A tale of David vs Goliath: Bristol indy developers collaborate with Tate to conquer Mattel, Apple and the world. Back in 2008, Thought Den and Mobile Pie became founding residents of the Pervasive Media Studio. Since then the two companies have regularly collaborated and their latest piece of groundbreaking work is for London's Tate gallery, the UK's 19th coolest brand. Hazel Grian, also one of the Studio's founding residents, also contributed her excellent copywriting skills. Magic Tate Ball is the fruit of almost a year's hard labour. Shake this mobile toy and it will use the date, time of day, your GPS position, live weather data and ambient noise levels to select a piece of artwork most relevant for that unique moment in time. Come and learn how a plucky bunch of Bristol innovators took on the Mattel overlords to take this project from concept to delivery, bringing you the Tate on tap! Magic Tate Ball is available on the Apple AppStore and Nokia OVI from 11 May 2012. This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week. Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday. Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who???s interested in what we do. After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm. Let us know if you???d like a tour of the space and we'll be happy to show you around! Send an email to

Entry Cost: Free

Posted by: Verity Alexander | 29-05-2012

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