Creative Writing for Business - 1-day interactive course

Where: Glove Factory Studios, Brook Lane, Holt, Bradford-on-Avon, BA14 6RL

When: 19 June 2012 9:00am to 4:00pm

Learn how to apply creative writing techniques to your business writing Trainer: Caroline Black We???re all hardwired to listen to stories, so storytelling helps to deliver messages in all areas of our lives, including business. Good communication through use of language is of crucial importance in today???s brand-sensitive business world ??? we???ll show you how to use language and narrative techniques to write in ways that will resonate with everyone associated with your business. Expert trainer and writer, Caroline Black leads this market-leading course - her credentials included training for organisations including Pedigree Petfoods, Sainsbury???s, the Foreign and Commonwealth Office and the Department for Work and Pensions, plus educational establishments such as Brasenose College and Roehampton University and charities like Cancer Research UK and Sightsavers. Learn how to: ??? Give your business writing freshness, colour and personality ??? Use language creativity and imaginatively ??? Use storytelling and narrative techniques in the business environment ??? Turn management speak into plain English ??? Analyse your own writing and that of others Enhance and improve your writing for: ??? Websites ??? Emails ??? Blogs and social media ??? Speeches ??? Press releases ??? Annual reports ??? Internal communications ??? Marketing and advertising Who???s it for? This course is for anyone whose job involves writing, including: ??? Communications ??? Human Resources ??? Training ??? Brand management ??? Corporate affairs ??? Marketing ??? Management ??? And many other areas too Course structure 9.30am ??? 10.00am Coffee and croissants - registration 10am-12.30pm What is storytelling and how can it help us in business? Group seminar discussion around techniques and approaches. Individual exercises are set for completion over the lunch break. 12.30pm - 1.30pm Lunch break and completion of set exercise. 1.30pm ??? 3.00pm Seminar groups to discuss exercises and make improvements.Your main creative exercise is centred on business communications, but you will also be asked to write a personal piece during the day. 3.00pm-3.30pm Break ??? re-writing of exercise 3.30pm ??? 5.30pm Tutors show examples of their own work and open up discussion. Final exercise followed by a group discussion based on what you???ve learnt during the day.

Entry Cost: £450 + VAT

Posted by: Gail Parminter | 05-05-2012

Contact the event organiser: gail@creativetraining.co.uk

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