Producing Creative Campaigns Seminar

Where: Co-ordinated Action Against Domestic Abuse, 3rd Floor Maxet House, 28 Baldwin Street, Bristol, BS1 1NG

When: 02 March 2012 1:30pm to 4:00pm

South West Regional Group Seminar: Producing Creative Campaigns Programme Creativity is the magical ingredient which can make the difference between an average communications campaign and one that exceeds its objectives and truly delivers against the bottom line. But what is a ???creative??? campaign and how can charity communicators use creativity to support their work? In this seminar we will listen to two South West charities that have used creativity to problem solve, reach new audiences, stretch budgets and amplify messages, to excellent effect. Lucy King, PR Manager at Bristol Zoo will talk about Bristol Zoo???s 175th Anniversary Wow! Gorillas campaign. Aimed at inspiring civic pride and engaging communities, this led to a Bristol art trail showcasing a host of gorillas funded and created in collaboration with local businesses, charities and artists. The campaign generated unprecedented on-line buzz while capturing the hearts of Bristol???s community and tourists alike. Natasha Collins-Daniel, Education and Media Manager at ERIC (Education and Resources for Improving Childhood continence), a national charity based in Bristol, will talk about ERIC???s recent Banish the Wee Horror campaign. Despite limited resource, this campaign exceeded objectives and went on to win Gold in the not-for-profit category at the 2010 CIPR PRide awards and the Small Charity, Big Achiever Award at the 2011 Third Sector Excellence Awards. _______________________________________ Book your place: Places are limited so please book now to avoid disappointment. Find out more and book your place here: www.charitycomms.org.uk/creative_campaigns

Entry Cost: Free for CharityComms Members / £30 + VAT for non-members

Posted by: Lally Pearson / CharityComms | 30-01-2012

Contact the event organiser: lally@charitycomms.org.uk

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