Articles tagged with "ipa"
The Q2 2014 IPA Bellwether Report, published today, reveals that marketing budgets continued to be revised up for the seventh successive quarter as marketing executives sought to boost brand awareness, maintain market share and capitalise on the favourable economic climate.
The Q1 2014 IPA Bellwether Report, published today (17th April 2014), reveals the record largest single upwards revision to marketing budgets in 14 years of data collection.
Marketing budgets were revised up for the fifth consecutive quarter, the Q4 2013 IPA Bellwether Report has revealed. These latest findings indicate that companies are loosening their purse strings as worries about the wider UK economy subside.
Ever driving creative excellence and innovation further forward in the region, McCann Bristol has been awarded the Investors in People's (IIP) gold accreditation for the second time in a row.
After a competitive pitch, McCann Bristol has been appointed to provide fully integrated marketing support to David Salisbury, the market leader manufacturer of luxury and bespoke conservatories and orangeries.
McCann Bristol's PR team has been appointed by national governing body Archery GB to raise the profile of the sport, specifically promoting the performance and development aspects of the organisation across the UK throughout the next Olympic cycle, culminating with Rio 2016.
Creative communications agency Bray Leino has taken on its first full time employees as a result of the Institute of Practitioners in Advertising's (IPA's) Creative Pioneers Challenge Apprenticeship scheme.
The latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years.