Industry News

MSN strengthens its news offering with trending tool

MSN has made updates to its website as it looks to secure its position as a news destination with a focus on social interaction to boost engagement.

Brand use of mobile search has doubled in the last year to 25%

Netbooster research reveals social media spend is still low.

Yahoo turns on its Axis with latest app launch

Yahoo says it is adopting ‘mobile first’ mantra.

Q&A: Justin Marciano, CEO, Revolver Entertainment

Revolver Entertainment has launched FindWatchShare, a VOD service on Facebook.

Mirror Online sees highest growth in daily traffic

Mirror sees highest daily user growth but Mail Online retains online newspaper crown.

FT and Reuters go live with privacy compliance efforts

FT and Reuters among first publishers to put privacy compliance efforts live.

FT eyes 60% mobile readership by 2020

Publisher hosts first hack event to adjust to readership shift.

Mail Online sales up 75%

Digital helped offset print and advertising weakness.

Completion rate is a better measure for video ads than CTR, confirms research

Consumers often click on video ads to get them out of the way, rather than engage with them.

Industry reaction: Ovivo

Ad-funded mobile operator gets put under the microscope by media agencies.

Unilever commits to Facebook ad spend

Brands such as cleaning products can have a place in social media, according to the FMCG company.

Government Open Data Institute will launch by September

Government-funded Institute will help boost UK’s data and technology skills.

nma explains: multivariate testing

MVT allows businesses to find the most effective version of their website.

Social commerce forecast to hit £3.3bn by 2017

The social commerce market will more than double in five years, according to Barclays.

Dennis and Which? take advantage of multivariate testing

Publishers start to adopt multivariate testing.

Join Bristol Media

Become a member and join hundreds of companies or sign up just to receive the newsletters. You can follow us on Twitter too.

Join now
  • Project Graphics
  • Gibe Digital
  • Smith & Williamson
  • Alliance Comms
  • Anchor
  • Bright Event Management
  • Creative Bath
  • Bristol Festival of Ideas
  • eckhobristol.com