Industry News
MSN strengthens its news offering with trending tool
MSN has made updates to its website as it looks to secure its position as a news destination with a focus on social interaction to boost engagement.
Brand use of mobile search has doubled in the last year to 25%
Netbooster research reveals social media spend is still low.
Yahoo turns on its Axis with latest app launch
Yahoo says it is adopting ‘mobile first’ mantra.
Q&A: Justin Marciano, CEO, Revolver Entertainment
Revolver Entertainment has launched FindWatchShare, a VOD service on Facebook.
Mirror Online sees highest growth in daily traffic
Mirror sees highest daily user growth but Mail Online retains online newspaper crown.
FT and Reuters go live with privacy compliance efforts
FT and Reuters among first publishers to put privacy compliance efforts live.
FT eyes 60% mobile readership by 2020
Publisher hosts first hack event to adjust to readership shift.
Mail Online sales up 75%
Digital helped offset print and advertising weakness.
Completion rate is a better measure for video ads than CTR, confirms research
Consumers often click on video ads to get them out of the way, rather than engage with them.
Industry reaction: Ovivo
Ad-funded mobile operator gets put under the microscope by media agencies.
Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
Government Open Data Institute will launch by September
Government-funded Institute will help boost UK’s data and technology skills.
nma explains: multivariate testing
MVT allows businesses to find the most effective version of their website.
Social commerce forecast to hit £3.3bn by 2017
The social commerce market will more than double in five years, according to Barclays.
Dennis and Which? take advantage of multivariate testing
Publishers start to adopt multivariate testing.
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