Industry News
NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
The circulation of the 20p Independent spin-off i - including giveaways - has passed the £1.20 Guardian for the first time, six months after it passed The Independent.
VIDEO: Audi 'believes there is growth in the UK market', says Chambers
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.
Betfair to knock rivals for the first time in campaign
Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.
National newspaper ABC figures for January 2012
Sales for many of the UK's national newspapers recovered from the seasonally slow December to result in slight monthly increases in much of the Audit Bureau of Circulations (ABC) figures today for January 2012.
VisitWales top marketer exits for Cardiff & Co
VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff.
Rapp creative directors poached by Pulse
Rapp creative duo Magnus Thorne and Paul Turner have moved to engagement and activation agency Pulse Group, as executive creative directors.
Foxy Bingo exposes all in new ad
Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring a naked Foxy.
Brands struggling to follow consumer journey online, finds IAB
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Google to launch 'own-brand entertainment hardware'
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
Tess Macleod Smith joins Net-a-Porter
The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director.
AdConnection wins Maplin Electronics business
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Clarks launches AR campaign for Spring collection
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Trading Places: this week's people moves
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Marmite aims to spread love with Facebook e-cards
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
Sacoor Brothers appoints Now to first UK ad account
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
Campaign Viral Chart: Chevy Super Bowl music video rises to top
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
Media Bitch's Diary 9 February
This week Bitch attends the 'Britain's Got Talent' auditions and meets Ant 'n' Dec, turns out for The Lighthouse Company event and admires David Beckham in his underpants.
Out and About 9 February
This week Out and About has pictures of the hopefuls queuing up outside Hammersmith Apollo for Britain's Got Talent and posts snaps from Runway at Le Baron and the InStyle Best Beauty Buys.
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