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Celador Radio


Celador Radio forms part of the Celador Entertainment Group.  We’re famous around the world for devising and launching the renowned quiz show Who Wants To Be A Millionaire? and producing the film Slumdog Millionaire. Celador Radio now owns and operates 20 local and regional radio stations across the south of England.  We are dedicated to championing the individual creativity inherent in our stations, advertisers and talent because we believe this is the only way to deliver world class entertainment to local UK communities.

The common thread that runs through the company is a complete passion and dedication to creating great entertainment.  In the Bristol marketplace, this is achieved through our two locally operated brands, The Breeze and Sam FM.

The Breeze asks you to Tune in feel good to the only place where you can hear the very best adult contemporary music from Adele, Hozier and Elton John to Michael Jackson, Michael Bublé and Take That. Our presenters bring a mix of uplifting feel good hits alongside topical conversation and features, as well as coverage of local Bristol news, weather and travel updates.

At Sam FM, we pride ourselves on being truly local to Bristol and different to anything else currently on offer. Often described as quirky, Sam FM’s cheeky tones generate brilliant talkabililty. From our infamous one-liners to the familiarity of everyone’s favourite pop-rock songs, Sam FM is what modern commercial radio should be.

Key features:


Expose your business to potential customers using a specific commercial message. We will work with you and the top creative houses in Bristol to create the best possible advert for your business, custom designing the campaign duration, commercial length and schedule to fit your requirements.


Our promotional team can create a bespoke idea to make your business stand out against your competitors. This could be in the form of ticket giveaways or on air competitions and could be supported by our fantastic street teams. The Breeze Street Crew and the SAMbassadors are instrumental in supporting our on air activity. From local agricultural shows and store anniversaries to major events such as Bristol’s Harbourside Festival and Bristol Sky Ride, the teams can always be found out and about in Bristol promoting campaigns and clients, staffing events and encouraging listenership.


Attach your brand to one of our station features e.g. The Breakfast Show or Weather. This is a fantastic way to build awareness of your product over a longer period of time.


We offer various opportunities to either compliment on air activity or work independently to get your brand and message in front of our web users. Our presence across social media also allows us to support your on air or promotional activity through live posts and tweets. 


Andrew Dickey, Regional Managing Director

0117 966 1065




Celador Radio

South West Broadcast Centre

County Gates

Ashton Gate



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