image for We go nuts about nuts for new Meridian advert

We go nuts about nuts for new Meridian advert

Published on Thursday, 11th May 2017, contributed by Happy Hour Productions

Online video adverts for YouTube or social media are a great way to increase your brands presence without the higher costs associated with TV advertising. That’s why creative agency The Impossible Dream asked us to create a fun, animated YouTube ad for Meridian Nuts , based on their creative and storyboards. 

The animated 20 second pre-roll YouTube advert had to showcase how, because they don’t use palm oil or sugar, Meridian can fit a lot more nuts into their array of nut butters. Here’s the finished video:

Following the storyboards from The Impossible Dream we used a hand-drawn style of animation combined with 3D CGI to create realistic looking jars and nuts. The hand-drawn animation and simple styling of the advert kept the focus on the product and the message, with different ways of squeezing nuts into the jar adding a humourous touch. Creating a memorable, engaging video is key when advertising on YouTube to stop your viewers clicking the dreaded ‘skip’ button.

This ad was produced in house by our animation team. To create the wobbly line effect on the hand-drawn elements they redrew the illustrations several times, the frames are then rapidly repeated to create a sense of movement. Subtle sound design and a few escaping nuts add a light-hearted touch to the campaign that’s in keeping with Meridian’s brand.

If you are considering any video marketing, then get in touch to chat about how we can help you with social media videos, online web content and YouTube video commercials.