Bristol's a sustainable business model for the UK
B Lab UK is calling for regional leaders to come forward and support sustainable growth
Bristol is becoming a sustainable business model for the UK, with increasing numbers of organisations pledging to use business as a force for good.
The city is now the second largest certified B Corp beacon in the UK, with 6 certified businesses in the community and another 65 organisations in the pipeline to gain the global sustainable certification in the South West.
B Corp is to business what Fairtrade is to bananas or coffee. To become a certified B Corp, companies go through a rigorous assessment of their whole business including their mission, governance structure, and operations. They must achieve the highest standards of social and environmental performance, transparency and accountability.
B Lab UK, the team behind the B Corp certification, is now calling for regional leaders to come forward and support the growth of the South West’s sustainable economy and society.
This year B Lab UK will launch the first ever South West B Leaders training programme, to empower people who want to lead organisations through the B Corp certification and work with businesses to measure what matters. B Lab UK are also hosting a social on Thursday 27 April, which is open to anyone interested in supporting sustainable growth and meeting values-aligned businesses.
Charmian Love, co-founder of the UK B Corporation movement; “Bristol has long been a buzzing hub for social business, and citizens of the South West have a rich history of social campaigning and environmental stewardship, the same values that sit at the heart of the B Corp movement.
“Since launching in late 2015, the B Corp movement has grown steadily in the South West, driven by certified B Corps neighbourly, Pukka Herbs, Resource Futures, twentyfifty and Leap. Change isn't just coming... change is already happening in the South West, and we're excited that the B Corp movement can join with South West businesses who believe that business can be a force for good.”
Putting purpose before profits has never been so important as consumers prefer companies that make a positive impact on the world. 84% of consumers globally say they seek out responsible products whenever possible, and 62% of global consumers will switch brands if one works with ’good causes’ and the other does not1.
There are 6 B Corps in Bristol (Triodos Bank, Neighbourly, Pukka, Resource Futures, Semantrica and Greenhouse PR) and 11 in total across the South West. 6 of the 11 companies in the South West certified in the past year, showing the growing demand for the certification. Other certified brands in the global community include Patagonia, Natura and Ben & Jerry’s.
To become part of the B Corp movement in the South West and join the global community of companies using business as a force for good please email firstname.lastname@example.org. If you are interested in the B Leaders training programme please email email@example.com.
Comments from other certified B Corps Based in Bristol:
“There are so many pioneering ethical businesses based in our home town of Bristol and across the South West that we know this region could be a real asset to the B Corp movement, as well as linking us to a powerful global lobby of over 2,000 other pioneering businesses that share the intent to ‘Be the Change’. Watch out world, here we come!” Sebastian Pole, Co-founder of Pukka Herbs.
“Citizens of the South-West have a long and colourful history of social campaigning and environmental stewardship - values at the very heart of the B Corp movement. 2017 is a year for turning attitude into action and I’m thrilled that B Lab UK are coming by to help inspire our region’s brilliant businesses with stories of what it means to ‘Be The Change.’" Nick Davies, Managing Director, Neighbourly
"We are delighted to be part of the B Corp movement and see this as an ideal opportunity for businesses who really care about their social and environmental impacts to demonstrate their commitment and join with others to make change happen.” Jane Stephenson, Business Development Director, Resource Futures