Ready creates Easter-themed campaign for Quidco
Bath-based creative campaign agency Ready has launched a digital game for Quidco, the UK’s no.1 online cashback website, to engage its members and promote its retail partners in the run-up to Easter.
Basket Bandits challenges Quidco members to ‘slap’ stealing hands away from a basket of Easter eggs. By protecting all their eggs, members have the chance to win a cash prize from a £20,000 pot.
Members can play (and win) an unlimited amount of times, but by using a personal best “eggchievements” page, players can compete against themselves to improve the number of hands slapped and to keep track of their winnings.
Uplift in retailer traffic is achieved by featuring extra prizes on retail partner’s pages which players can click through to at the end of the game, giving them a chance to win additional prizes even if they weren’t successful.
Jake Xu, director and co-founder of Ready, commented, “The team had a great time working on this campaign. It is the latest in a series of digital experiences we have created for Quidco. The addictive games that we build for them focus on driving traffic to retailers, and enticing existing and prospective members to engage with the brand.”
Basket Bandits has already had over 900,000 plays and 30,000 unique players. All Quidco members can play multiple times to be in with a chance of winning.