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AUK launches brand refresh for Iridium Insights

Published on Monday, 10th April 2017, contributed by AgencyUK

AUK completes brand refresh and website launch for Iridium Insights

AgencyUK has developed a full brand strategy and online presence for FMCG industry business intelligence company Iridium Insights.

The company, which was formed by consumer industry experts with 20 years experience of data management and market analysis within business intelligence, came to AgencyUK for a new brand and website to better align with the company’s strategic direction.

Beginning by clearly defining the brand propositioning, its core audiences, benefits, values and USP, AUK developed a new brand story alongside a fresh look and feel before translating this online and through the new website.

The website process also included a comprehensive user experience review, with the new design incorporating a user journey and content plan that addressed visitor’s likely needs. The content also included a brand new animated video explaining Iridium Insights’ proposition.

The end result is a clean and professional looking site that clearly tells Iridium Insights’ story, showcasing the business to prospective clients.

Emily Neill, Founder & CEO of Iridium Insights commented, “the team at AUK quickly understood the essence of our brand proposition, and their creative process was led with a real depth of expertise. They were a pleasure to work with, and we are delighted with the end result.”

Sammy Mansourpour, Managing Director of AgencyUK said, “Having worked with Iridium ourselves it was immediately clear that their market analytics solutions stand head and shoulders above the competition. The branding we developed serves to enhance and build on the great work Iridium is already doing and we look forward to seeing the company continue to go from strength to strength.”