Industry News
Hearst-Rodale harnesses Apple Newsstand to sample print launch
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
Display ad file size debated as standards come under review
The IAB’s move to re-evaluate the file-size standard for display ads has been welcomed by some agencies because it will increase efficiency and lower costs for clients, while others think it is an old debate that no longer has relevance.
Twitter's Enhanced Profiles are a precursor to major platform changes
Twitter’s expansion of brand pages, extended to a beta group of UK brands this week, marks a step towards its plan to become more of a platform, according to experts.
Mediacom to bolster mobile budgets as iOS tracking limits are hurdled
Mediacom expects to significantly increase its mobile ad spend this year as smaller firms attempt to circumvent restrictions on third-party tracking imposed by Apple.
HMV links insight and ecommerce in marketing overhaul
HMV has brought together insight and ecommerce under a newly created senior role as part of its efforts to refocus on multichannel operations and boost flagging sales.
Out and About 3 February
This week Out and About has pictures from the Newspaper Marketing Agency ANNAs, drops in on the celebs at IPC Media's InStyle Bafta Best of British Talent party at Shoreditch House and attends the MSN refresh party.
Rugby's first interactive app launched for RBS Six Nations
England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge, which will be available for Saturday's opening game against Scotland.
Sky Atlantic celebrates first birthday
Sky Atlantic, the British and American drama channel, celebrated its first birthday this week, revealing that HBO's 'Game of Thrones' was the highest-rated show over the year.
Chrysler re-launches with £10m Super Bowl campaign
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
Gallery: Broadcast Awards 2012
Browse pictures of the winners and hosts from the night.
Goldstone to exit Premier Foods
Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.
Roughcut works with Widebeam to build Mr T app
Roughcut TV has teamed up with Widebeam Digital to develop an app around the legendary A Team actor Mr T.
BBCW posts comedy channel on YouTube
BBC Worldwide has launched a YouTube channel featuring clips from comedy shows including The Office and Only Fools And Horses, in a bid to drive sales of DVDs.
Lavazza awards €50m pan-European account to MEC
Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.
Black Mirror tops C4 complaints
Charlie Brooker’s Black Mirror sparked 253 complaints, making it Channel 4’s most-criticised programme in December.
Oreo launches family friendly TV ad
Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.
Lacoste snaps up MPG Media Contacts
Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.
Stand Up For the Week gets fourth order
Stand Up For The Week is returning for a fourth series on Channel 4 with Andrew Lawrence replacing Rich Hall.
C5 seeking girls for new Bachelor
Channel 5 has kicked off a hunt for contestants to appear in The Bachelor ahead of the anticipated commission of a second series.
C4 to refurbish heroes homes
Community heroes who have let their houses fall into disrepair will have their homes transformed by people whose lives they have affected for Channel 4 daytime.
BBC4 to explore Catholicism
BBC4 is to explore modern Catholicism in Britain in a three-part series from Wingspan Productions and Jerusalem Productions.
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