Reach

01275 332296

Sector: Design

Membership Type: Turnover < £2M

Key Skills

packaging, packaging strategy, brand extension, brand identity, new product development

Key Clients

Reckitt Benckiser, Mars Food Co, Wickes, General Mills, Jordans Ryvita, Grace Foods, McCormick Foods, Lyons Seafoods.

We’re packaging communication specialists. We refresh iconic brand packaging and develop new ones.

You’ll see our work in shopping trolleys everywhere – on big-name brands and small organic producers, on new products and brand extensions, and in the fridges, cupboards, bathroom cabinets and handbags of consumers across Britain and Europe.

Packaging design is the only thing we do. We live, breathe and create brand communication for shelves.

Our belief in consumer driven design allows us to help brand owners to connect with their consumers through packaging design, delivering outstandingly effective results.

Since 1998, we’ve created something like 30,000 pack designs. Most of us come from top London design agencies or multi-national client corporations. What has drawn us together is a belief in the power of packaging design and its ability to sell product.

Our clients range from pan-European companies to small organic producers. What they have in common is that they value teamwork and the importance of bringing the consumer in to the creative process

Everything we do points in one direction: persuading more hands to lift our clients’ products off more supermarket shelves. That means increasing the rate of sale for existing brands, or securing listings and widespread trial for new ones.

We’re different because we bring in the consumer as part of our team from the very start. Ours is a three-way collaboration: client…consumers…us. We explore a brand’s communication issues by visual brainstorming with consumers before we begin designing a single creative concept. Our approach to problem-solving is grounded in consumer realism and experiences. As a result, each element of our brand designs has a clearly defined role supported by a consumer-informed rationale. They compel consumers to reach for your brand. This is what we call meaningful design.

Although we enjoy winning awards for our clients, we’re far more interested in return on investment, objectives, measurement and proof. We measure success by how well our pack designs sell. So do our clients, which is why they find it so refreshing to work with us.

Packaging Design:
From baby food to bubbly, from hardware to skincare, and from air fresheners to soup, we’ve worked our way into every corner of the average consumer’s home and life. We know about food, drink, household goods, personal care and DIY as well as own brand.But there’s always more to discover – new markets, different approaches, and fresh insights into old problems. We love being thrown a new brand challenge.

Packaging Strategy: Clarity out of confusion…
We make sense of large product ranges or mish-mashes of international design variations. Our aim is to ensure consumers ‘get it’ straight away and feel comfortable with the choices that face them at fixture. Consumers get the right signposts for smooth shelf and pack navigation. We simplify brand architectures and create design templates with easy and clear structures. Consumers are freed from fixture confusion.

Brand Extension: Taking well-known brands into new territory…
What do you keep and what do you discard? The only way to find out is to explore every element of a brand’s visual DNA with consumers. We test how far each element can stretch and in what direction. The new target territory is also mapped out, detailing all its nuances. The result is a comfortable fit supported by instant recognition in a new landscape.

Brand Identity: So much more than a badge…
We modernise classic brand identities and create new ones from scratch. The identity is the heart and soul of a brand and the key touch point for consumers. Move a brand identity too far and you can throw away years of hard earnt recognition and trust. We treat brand identities with the love, care and attention they deserve.

NPD: Giving birth to compelling brands and market changing products. Our strategists work with consumers right from the start. Consumer collaboration (often known as co-creation) is the fastest way to move a product from concept to market roll-out. Our two-day Springboard workshops and consumer collaborations help us find out how a new product could maximise consumer attraction. Together with our clients we develop engaging names, explore potential new landscapes and identify the visual positioning gaps that can be exploited. We turn raw product ideas into compelling visual propositions and we design believable new brands from scratch.

We have won Design Effectiveness Awards, FAB awards and Fresh awards, including the Grand Prix in 2007.

Get a fresh perspective… please get in touch to find out more.

Key People

Caroline Hagen

Managing Director
Founded Reach 11 years ago. 25 years experience in the advertising and packaging industry. Working at BMP DDB, Young and Rubicam, Conran Design Group and Brandhouse. Well-known within the creative community through active membership of the DBA and involvement with the Design Council.

Mark Rylands

Creative Director
22 years experience in brand and packaging communications. Began his career at Lewis Moberly before moving on to Brand Me and Coley Porter Bell. Mark is a forward thinking creative director who believes in the power of creating design with meaning and big ideas.

Natalie Reed

Strategic Planning Director
Started her career client side at Unilever. Went on to become Marketing Manager on Jack Daniels, Southern Comfort and Cuervo Tequila. Has been part of the agency world as a strategic planner for 11 years. Wide-ranging experience in retail, corporate and FMCG brands.

Business Info

No. Employees

13

Year Established

1998

01275 332296