Reach

01275 332296

Sector: Advertising & Marketing

Membership Type: Turnover < £1M

Key Skills

brand strategy, brand positioning, brand design, packaging design, NPD

Key Clients

Wickes, Lyons Seafood, The Royal Mint, Daniels Group, Reckitt Benckiser, Omega Pharma

We are a consultancy with a unique approach to brand positioning, NPD, innovation, creative strategy and brand design. To turn the public on to a brand or product, we work co-creatively with consumers right from the very start of a project, using unique visual questioning techniques to reveal the subconscious or implicit meaning of their decision making. We call this approach ‘visual brand strategy’ and are the first and only consultancy in Europe to adopt this approach.

Innately curious about consumers. It drives us to continually uncover unique gaps for products and brands in peoples’ minds. For some clients we only develop the creative strategy, NPD guidelines or design briefs. For others we have created new identities such as Lyons Seafood which resulted in a 120% increase in sales and 3 design effectiveness awards.

Reach: working visually to ask questions, challenge assumptions and co-create with consumers to generate highly successful innovative solutions and direction which really make a difference to the bottom line.

Key People

Natalie Reed

Strategy Partner
Natalie’s outstanding ability to generate clarity from confusion sets the bar for Reach’s strategic output. She is the architect of Reach’s unique and ground breaking visual brand strategy methodology. Her belief that consumers can provide creative answers, so long as the question is framed visually, inspires her to continually innovate Reach’s processes and tools for consumer engagement. An earlier career spent client side at greats such as Unilever and Diageo means that Reach’s consumer insight is highly relevant and actionable.

Mark Ryland

Creative Partner
Mark is an ideas man and a highly strategic designer. He is a great advocate in how a better consumer understanding helps to generate more effective creative solutions. It was his insistence on a clear and tight brief that forced us to look at a different way of working. He now has highly insightful briefs that inspire his designers to create meaningful ideas that are highly compelling to consumers. He is evangelical about his belief that design is only great if it pleases commercially as well as aesthetically. Earlier years spent at Lewis Moberly, Coley Porter Bell, Blue Marlin laid the foundations.

Caroline Hagen

Founder and Managing Partner
Caroline is the driving force behind Reach becoming a successful and different kind of consultancy. She is constantly on the look out for new initiatives, innovative thinking and useful tools for both our clients and Reach to develop. She has unshakable belief in the power of collaboration whether it is with clients, other consultancies or consumers. Her responsibility for Reach’s client relationships and new opportunities is informed by her experience gained at leading edge design and advertising consultancies such as Conran Design Group, DDB, Y&R and Brandhouse.

Business Info

No. Employees

13

Year Established

1998

01275 332296