Sector: Design
Membership Type: Freelancer
Key Skills
print, digital, full service agency, branding, project management, freelance, design
Key Clients
AGENCIES: Open Comms • The Marketing Store • 375 • Engine Room • Gravity CLIENTS: TLT Solicitors • MIRA Showers • BBC • L'Oreal • Specialized • Hilton
KEY SKILLS:
\xC3\xA2\xC2\x80\xC2\xA2 Account and project management/direction
\xC3\xA2\xC2\x80\xC2\xA2 Production management
\xC3\xA2\xC2\x80\xC2\xA2 Studio management - with and without software such as Filemaker based co.efficient and Traffic
\xC3\xA2\xC2\x80\xC2\xA2 Change management (implementing new procedures or systems to aid growth)
\xC3\xA2\xC2\x80\xC2\xA2 Quick integration with new environments and ability to adapt to changing circumstances
\xC3\xA2\xC2\x80\xC2\xA2 Good commercial awareness
\xC3\xA2\xC2\x80\xC2\xA2 Work well under pressure and with tight deadlines
\xC3\xA2\xC2\x80\xC2\xA2 Excellent communication skills
\xC3\xA2\xC2\x80\xC2\xA2 Contribute as part of a team but also work independently
EXPERIENCE:
\xC3\xA2\xC2\x80\xC2\xA2 Print buying and management
\xC3\xA2\xC2\x80\xC2\xA2 New product launch campaigns
\xC3\xA2\xC2\x80\xC2\xA2 Point of Sale
\xC3\xA2\xC2\x80\xC2\xA2 Fulfillment and distribution
\xC3\xA2\xC2\x80\xC2\xA2 Annual Report and Accounts
\xC3\xA2\xC2\x80\xC2\xA2 Exhibition Stands
\xC3\xA2\xC2\x80\xC2\xA2 Branding and Brand Guidelines
\xC3\xA2\xC2\x80\xC2\xA2 Video and Flash Presentations
\xC3\xA2\xC2\x80\xC2\xA2 Multi-lingual pieces
\xC3\xA2\xC2\x80\xC2\xA2 Interactive CD-ROM
\xC3\xA2\xC2\x80\xC2\xA2 Direct Mail - large and small volume
\xC3\xA2\xC2\x80\xC2\xA2 Hospitality and event co-ordination
\xC3\xA2\xC2\x80\xC2\xA2 Websites
\xC3\xA2\xC2\x80\xC2\xA2 Catalogues
\xC3\xA2\xC2\x80\xC2\xA2 Promotional Merchandise
MARKETING MANAGER - WILTSHIRE FARM FOODS (3 months)
I worked in the marketing department of this market leader in Frozen Food Home Delivery. My time with the team was my first client side and gave me insight into manufacturing and franchise business models and tested my marketing knowledge and practices. Here I learned to apply my agency experience in new directions and adapt my customer service approach with respect to the network of 70 franchisees and target market of the elderly.
During this time I successfully completed a key project from concept to delivery in less than 1 month. This involved producing 140,000 copies of a 16-page product brochure in five different versions. To support this piece I developed direct mail items, sales promotion leaflets and advertising templates for an 8 week Summer campaign. Whilst working on this project I implemented a new standard for delivering marketing tools to the franchisee network to support Best Practice.
Working within this marketing department enabled me to learn from the team in terms of developing marketing strategies and delivering against business objectives. I am pleased that some of my methods as a project manager have been adopted to improve both internal and external working relationships.
ACCOUNT MANAGER - OPEN COMMUNICATIONS (6 months)
I joined Open when they were originally SixFive Design. The agency had grown from owner-managed business to a team of 4 full-time staff almost overnight following a merger with a digital business. As such the company needed account management support enabling the Managing Director to develop the business strategy and launch Open Communications. My remit was to forge the position of Account Manager into the business through:
\xC3\xA2\xC2\x80\xC2\xA2 Internal communication between the online and offline teams enabling a more integrated offering for clients
\xC3\xA2\xC2\x80\xC2\xA2 Planning, training and implementing new project management software for integration into the business process
\xC3\xA2\xC2\x80\xC2\xA2 Preparing content and overseeing design and delivery of new corporate Website for Open Communications
\xC3\xA2\xC2\x80\xC2\xA2 Account management including delivering trade communications for the Specialized Partnership Services programme. This included two Pitch Books demonstrating in-store merchandising programmes, fixtures brochure and Flash-based DVD presentation with 3D model walkthroughs
Business Info
- No. Employees
- 1
- Year Established
- 2006
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- Sam Lacey – Creative Director, Gravity
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“Laura has been involved in a wide range of projects and demonstrated her capability and flexibility in every instance. Our clients are very comfortable dealing with her on a project basis as she quickly demonstrated an understanding of thier objectives.”
- Kevin Kelly – European Commercial Director, The Marketing Store London
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“Laura’s ability to hit the ground running and develop positive relationships with a difficult team really shone through. Identifying gaps in our systems and processes and working with all levels of the business to find and implement solutions her contribution and patience will be sorely missed. If it is ever my good fortune to use Laura’s services again I would not hesitate to do so nor would I hesitate to recommend her to anyone else.”
- Matthew Curry – Head of Digital, Apetito Ltd
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"Kick ass marketing and project manager"
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