Clear Thought Consulting Ltd

01173257725

Sector: Advertising & Marketing

Membership Type: Turnover < 75K

Key Skills

strategy, planning, marketing, consultancy, integrated

Key Clients

Gradwell, Fraudscreen, Westonbirt Arboretum, cxpartners

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Clear Thought Consulting, set up by Bryony Thomas in 2008, offers action-oriented strategic planning, hands-on marketing support or skills transfer into your own team.

A typical Clear Thought engagement involves a review and refresh of a marketing operation. This often results in the appointment of appropriate marketing partners (such as creative agencies, PR providers, etc) and investment in key marketing foundations (such as web development, brand refresh or CRM systems), before moving into an ongoing strategic planning and overview arrangement.

Clients have included: Experian, Microsoft, Lloyds TSB, Quantum, IBM, Dell and ClarityBlue amongst others.

Services include:
*Marketing Coaching: Systematic tightening of marketing operations.
*Marketing Strategy: Market, product, service, channel, messaging & brand development.
*Tactical Planning: Integrated campaigns. Collateral development. Internal marketing.
*Measurement: Bottom-line value of marketing.
*Web Marketing: Effective search to sale journeys.
*Customer Marketing: Cross-sell, up-sell & referral generation.
*Supplier Management: Selection, evaluation & management to ensure service & value.

Key People

Bryony Thomas

Chief Clear Thinker
Bryony has worked both client and agency-side for the last twelve years; most recently as director of marketing in Experian’s marketing services division. She has delivered powerful integrated marketing programmes for the likes of Microsoft, Dell, ClarityBlue, Lloyds TSB and a multitude of entrepreneurial SMEs. Bryony holds both a CIM Professional Diploma in Marketing and an MBA, majoring in strategic customer management, both with distinction. She also tutors the marketing communications module of the CIM Professional Diploma for Cambridge Marketing College. Smart Thinking | Straight Talking | Gets Results

Cheryl Crichton

Associate Clear Thinker
Cheryl's key role with Clear Thought is to 'make it happen'. With expertise built up over two decades of working in marketing, advertising, sales promotion and events, Cheryl brings a wealth of practical knowledge, an extensive network, and a real sense of fun. Qualified originally in graphic design, Cheryl moved quickly into account management for Disney, spending her early years in London. Moving to Bristol in 1999, Cheryl cut her teeth in the world of IT managing a series of new product launches for Orange with Dutton Merrifield. Expanding her B2B experience, Cheryl moved to Mason Zimbler, where she delivered integrated programmes for the likes of Oracle, MediaSurface and Star Internet. More recently, Cheryl has worked in a freelance capacity successfully delivering projects large and small, both client-side and for agencies. Recent clients have included AXA, Nissan, WHSmiths, Lloyds TSB, Gradwell, amongst many others.

Business Info

No. Employees

2

Year Established

2008

01173257725