Sep20

Could you get arrested for wearing orange?

This is not as foolish a question as it seem. Ambush marketing and the law explores the increasing levels of legislation that are being introduced to combat the ambushing of events by companies trying to gain free or cheaper exposure for their brands, than it would cost them to pay to be a sponsor.

Such ambushing is usually, but not exclusively, carried out at sporting events - but any event that attracts a potentially large audience can be targeted. With the Olympics just round the corner, attention is focusing on the greatest show on earth and every business owner should be aware of what they can and cannot do to comply with legislation.

Come along to see Mark Blayney Stuart - Chartered Institute of Marketing - cover in finer detail the aspects of ambush marketing and the law.

Essential advice for any business involved in marketing through events or events' sponsorship.

Speaker: Mark Blayney Stuart.

Registration is from 18:00; the event starts at 18:30 and finishes at 20:30.

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