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Event Details
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May06
Jun24
Branding and Brand Management training
06 May - 24 Jun | £800 incl VAT
Bournemouth University
2-day residential and 7 weeks online supported tuition
This course does exactly what it says on the tin! It equips you with the theory, tools and techniques of branding and brand management to analyse and evaluate brands and manage them for maximum effectiveness; providing you with a thorough grounding in the principles of branding and brand management. It will enable you to examine the different approaches and critically appraise the range of theories and frameworks in the light of current practice and strategic developments.
http://www.bournemouth.ac.uk/courses/PSCBBM
Bournemouth University
Royal London House, Christchurch Road
BH1 3LT
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