Apr18

DESTINATION MARKETING
1 Day Training Workshop

The Brief
If you’re responsibility is to promote your venue, park, museum or visitor attraction you’ll be concerned with three things - promoting your destination, interpreting your venue when people have arrived and ensuring they have a great time and come back.
How do you do this in a joined-up way?

Bristol Business College with their unique knowledge of digital and social marketing is offering a 1 day training course with 3 core modules.
Module 1
Destination Marketing
Destination Marketing takes a visitor-centered approach to promoting a location. This essential course will introduce you to the concepts and key tools of digital marketing management for destinations. It will build your confidence in using the exciting array of digital marketing and media tools from websites, blogs and e-newsletters to Facebook, LinkedIn and Twitter to improve your customer communication. Importantly the course will show you how to integrate your digital marketing.
Module 2
On-site Interpretation and Information
People will learn from good information but people’s behaviour will change with really good interpretation.
This course will teach you the difference between interpretation and information and when to use them. This course will give you the step-by-step guide to identifying your objectives and structuring your message in a fascinating way. If you look after a destination and want to change people’s behaviour this course is for you. Particularly relevant for staff in attractions, museums, countryside areas, parks and other areas where the public visit.
Module 3
Customer Journey
What do your customers encounter on their journey through your service? Does the reality match your perception? This course provides you with the skills to map their journey and act on the results to improve it. The Customer Journey model helps you review your plans and enables ‘Performance Measurement’ and ‘Continuous Improvement’.

The Result
As a result of these three modules you will be able to:
• Align your customer communications across digital media with an integrated approach
• Create a measurable return on investment whilst achieving objectives
• Understand how you can gain best value from your marketing agency
• Quick and easy interpretation planning
• Effective implementation of your communication tools
• Critical evaluation and monitoring techniques
• Challenge perception with reality. Change ingrained practices with impartial, documented evidence of what’s really happening
• Innovate and develop your products or services based on real customer needs
• Improve internal communication in your organisation
• A documented audit of your all of your communication
The most effective way for you to benefit from this course is for us to come to you. We can then tailor the course to your specific destination and deliver it on days to suit you. This is also the most cost effective if you have between at least 5 people that need to be involved. Each module is a one day course and you can choose to just have one or two delivered if you feel some are not relevant.
For further information click: http://www.bristolbusinesscollege.com/quickinforequest
TEL: 085 555 1030

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