Dec07

What to master SEO?

Then attend this 1 day course from Marketing By Web in Bristol and learn the exact techniques we use on our client's websites!

-Articulate trainers qualified directly by Google themselves as Certified Partners

-We run a full-time AdWords, SEO and Social Media Management company, with 75 monthly clients in many different industries. In addition, we've run more courses than any other agency and are number 1 worldwide if you search for an "AdWords Trainer"

-Practical, proven advice leading you to be able to create campaigns
that really work!

-LIVE course where you work on your own campaign using a laptop
and leave with a full SEO manual, completed metatags, keyword research and link building plan. This is NOT a seminar, but a live workshop.

-Develop a supportive network of individuals from other organisations in a similar role to yourself (on our scheduled AdWords and SEO courses).

Introduction to search engine optimisation
Course Outline

• How do search engines & directories work?
• Differences between PPC and SEO

Choosing your keywords & phrases

• Identifying the correct keywords
• Using PPC to identify the best keywords
• Examining the competition

Onpage search engine optimisation

• Page titles & metatags throughout your website
• Optimising your page for target keywords
• H1 and H2 tags
• Internal linking throughout the website

Google Webmaster Tools

• Verifying your website
• Sitemaps & submitting them

Directory Listings

• Identifying free directories
• Choosing paid directories
• DMOZ, Yahoo, BT Tradespace & other important major directories/sites

Articles

• Creating and submitting articles
• Squidoo and Hubpages

Social Bookmarking

• Creating social bookmarking accounts
• Digg, Delicious, StumbleUpon, reddit & others

Social Networks

• The importance of social networks and forums to SEO

Redirects

• 301 redirects - WWW and non WWW versions of your website

Checking your progress

• Checking your rankings, how to use Raven
• Useful tips
• Automated tools to save time

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