Oct26

Whether you use Facebook personally or for marketing purposes or both, keeping up to date with all the changes and new features offered by the main consumer and marketing network can be time consuming. This course will specifically look at how brands, companies and products should use Facebook in marketing activity from formulating a campaign strategy through to measuring results.

Course features:

Social media strategy using Facebook as a campaign tool
The right and wrong way to use Facebook
Facebook analytics – evaluating your campaign
Integration of Facebook with other networks and with traditional marketing and PR campaigns
Creating interesting and compelling content for a Facebook audience

Suitable for:

Those with some or limited knowledge of Facebook. The course will also look at some of the more advanced feature that Facebook offers for brand marketing so is therefore relevant for those already practicing social media marketing Facebook campaigns.

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