Jan18

Highly informative, this course will provide a foundation in the five essential cornerstones of social media in a PR and marketing context: monitoring, content creation, engagement, networking and measurement. This session will give you enough of an understanding of social media, enabling you to publish a podcast, organise a blogger br...iefing, design and write a blog, monitor your buzz and measure your results. You’ll get a feel for the equipment and skills needed to make a social media campaign fly, and see the opportunities made available beyond the traditional PR remit and the effects in a broader marketing and communications sense in this changing social media landscape. Social media has the power to change a brand’s perception and this course will offer examples of challenges and success stories in this context. This social media foundation workshop is suitable for communication and marketing practitioners of all levels, but is geared more toward beginners.

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