Aug26

Social Media & Digital Marketing – 1 Day Training Workshop

Thursday, 26th August 2010

Bristol Business College, Engineers House, Clifton, Bristol

The aim of this workshop is to help delegates build confidence in using the exciting array of digital marketing and social media tools from Facebook, LinkedIn and Twitter to websites, blogs and e-newsletters to help improve their customer and internal communication. The beauty of this workshop is that attendees can use the techniques and their learning for themselves at the same time as building this knowledge into their campaigns and plans. This two day workshop is designed for those in a PR, marketing, sales, and business development or communications role and for everyone who wishes to maximise the effectiveness of the internet and social media. By the end of the workshop delegates will be able to:

* Plan and execute effective social media and digital marketing campaigns that contribute to strategic goals

* Recognise the stages of digital marketing development and resource implications

* Select the appropriate digital and social media tools to achieve their goals

* Understand how to harness the power of LinkedIn, Facebook and Twitter

* Be familiar with digital marketing and social media vocabulary

* Create effective online copy writing for social networking, blogs, newsletters and websites

Be Familiar with Digital Marketing & Social Media Vocabulary

 The Jargon and how to build confidence

 Evolution of the Internet

 Using the past to predict the future

 Mash-ups and Video – the next big things

The Value is in Planning

 Learn the reasons not to jump straight in

 Integrate digital marketing within wider business plans

 How to set and achieve reasonable and measurable objectives

 Begin planning effective campaigns

Selecting Appropriate Digital Tools

 How to avoid technology for technology sake

 Social Media tools

 Harness the power of video

 Create effective online copy for social networking, blogs, newsletters and websites

 What makes good website design

 Appealing to Google at the same time as your customers

 Top Ten Tips for Effective Digital Marketing

Setting Up and Optimising the Benefits of Facebook

 Introduction to Facebook

 Running effective advertising campaigns

 Good examples of best practice

Creating Value from LinkedIn

 Understanding LinkedIn as a research and business development tool

 Groups, Discussions, News and More

Putting Twitter into Practice

 Introduction to Twitter

 Integrating Twitter with Facebook and LinkedIn

 The Magic Rule of Thirds

For further information and to register contact 0845 5551030 or click:

http://www.bristolbusinesscollege.com/news/index.html

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