Feb25

News Release Writing – Getting Your Story Straight. A full day course presented by Vyvyan Kinross. Bristol – 25th February. JBP’s offices at Whiteladies Road, Clifton

News releases still remain one of the major building blocks of successful media relations and thus effective Public Relations. Whether aimed at traditional or new media, high value news is the lifeblood of coverage for organisations and individuals with something significant to say.

This interactive one-day programme is for PR Account Executives, marketing assistants, freelancers, independents, entrepreneurs and all those who want to develop more professional news writing skills. It starts by identifying the universal elements of news stories, looks at the context for news and shows how to develop compelling news releases which are geared for each intended audience. Individual elements include:

· content assessment – knowing when you have a story

· technical writing processes

· a classic news story structure that will never let you down

· headlines and how they can make impact

· embedding key messages

· structuring effective quotes

· style and impact

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