Oct03

This is the second core event of the BCS/BEN Tech Startup School (TSS) – you can see more details on the TSS, buy a 20% discounted ticket for all 6 core events and find more information on ticketing arrangements – click here: http://tss2010-marketingselling.eventbrite.com/

‘Marketing & Selling’ will help entrepreneurs develop the Sales & Marketing sections of their business plan.

It will cover:

• What is Sales & Marketing? What should you focus on in the business plan?
• Developing your Marketing Strategy & Marketing Plan, the plan is your strategy in action.
• What does a marketing plan look like?
• What mix of activities should you define in your marketing plan?
• In what ways should you communicate to your targeted market sector
• What is a sales strategy and what sales methodologies cam you consider?
• Definition of the sales process and what tools you can develop to help sales

Food and drink are included in the ticket price for this event.

Speakers

Greville Commins – Director, Varoom

Greville trained and worked as an electronics engineer, before starting his own hi-tech company in 1982 and exiting after three years of growth. He then spent 5 years in Intel Product marketing, followed by 11 years with STMicroelectronics where he became Marketing Director.

He has been a start-up business mentor since early 2001. In 2007 he founded Varoom Ltd and he is Entrepreneur in Residence in SETsquared in Bristol.

Huw Davies, Vertice Marketing

Huw co-founded Audium Semiconductor where he held the post of Chief Commercial Officer. He was successful in raising $9M of investment over three funding rounds and drove the commercialization of Audium’s first products.

Huw gained a wealth of product marketing, leadership and business experience at Conexant. As a Division Director he led the marketing team for the Video business unit which generated $100M in revenue. A key aspect of this role was the leadership of global, multi-functional teams to ensure business objectives were achieved.

Rick Chapman, CTO, Reveal2me

Rick has 25 years as a professional in the semiconductor industry with a broad range of skills and has an in-depth knowledge of ASIC, SoC and Microprocessor technologies.

He has extensive commercial experience gained in a variety of senior roles with at Spiral Gateway, Cobault., SuperH and STMicroelectronics. He is currently Director of the South West Microelectronics iNet.

Schedule

6:00-6:45 networking, food and drink

6:45-6:50 Chairman’s introduction

6:50-7:30 main speaker

7:30-7:50 commentator 1

7:50-8:10 commentator 2

8:10-8:30 questions and answers

8:30-9:00 further networking and refreshments

About the Tech Startup School

Tech Startup School is a unique event series to help aspiring and early-stage tech entrepreneurs start or grow their own tech businesses.

The 6 core events will help you develop your business idea into a viable outline business plan, while the 5 skills workshops build a range of relevant personal skills. At each event we will signpost relevant resources and information that you can access to learn more and get further help on that event’s topic.

You will get the greatest help in developing your business idea into a plan if you attend all, or most, of the 6 core events. However you are free to choose to attend whichever events you feel will benefit you most.

Tech Startup School is run jointly by BCS (British Computer Society) and BEN (Bath & Bristol Enterprise Network).

[NB Ticket sales payments are being administered by Test and Verification Solutions Ltd via PayPal. TVS is a local company who are underwriting the event. Any surplus from the event will be paid by TVS to BCS and BEN to support their ongoing local activities.]

Export to calendar