Oct12

Tell me more about this Google AdWords Intro / Intermediate course:



Who is this course aimed at?



Small Business Owners



Members of Marketing Departments



Those seeking a career change wishing to become Google AdWords

Professionals.



Web or graphic designers seeking to offer Adwords as an additional service to clients.





Prerequisites:



You will need your own Google AdWords account, ideally set up in ADVANCE of the course date.



You should have good general IT skills, and be familiar with the Internet.





Course Format:



This course is taught as a LIVE course using your own campaigns throughout the day. You will use one of our laptops, or you can use your own if you prefer. Max 8 delegates.



Course Cost:



£395 +VATfor Bristol or London dates. It is also possible to book Claire for private AdWords course dates or for monthly AdWords Management.



Course outline:



•Why is AdWords so important?

•Understand your customer and how they think

•The difference between sponsored listings and organic listings

•Building a campaign from scratch, how to set yourself up for success

•Mistakes to avoid when setting up campaigns

•Keyword research and keyword tools

•Broad, exact and phrase match keywords

•Negative keywords

•Researching bid prices

•Creating ad groups for your products and services

•Selecting keywords and placing them into the relevant groups

•Creating powerful adverts

•Split testing your adverts against each other

•Secrets to make your ads work!

•What is a good Click Through Rate?

•Increasing your Click Through Rate

•Quality Score and its impact

•Lowering your bid prices

•Setting up conversions

•Monitoring conversions

•Landing pages

•How to make your landing pages more effective

•Analysing your landing pages for making ROI

•Customer value

•What can you afford to pay

•How to reduce conversion cost

•Whether to use the content network

•Campaign settings

•Local vs National geographically targetted campaigns, and when to use each

•Setting up Weekly Reports

•Extras – misspellings, other tools etc

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