Chaxhill marketing agency, Renegade Media, is poised for success for its creative approach to online marketing, following two shortlist nominations at the annual DADI Awards (Drum Award for the Digital Industries).

Run by nationally acclaimed marketing title, The Drum, the DADI awards are judged by a panel of leading creative directors, and recognise and reward digital excellence. 

Renegade Media, which specialises in PR, search and social media marketing, is a finalist in the “Not-for-Profit” category for its “Please ReTweet Me” campaign, created for Stroud-based charity, The Meningitis Trust. Reworking Engelbert Humperdinck’s classic song ‘Release Me’, the team worked with the Drybrook Male Voice Choir to create a memorable social media music video that took the internet by storm.

The agency’s second nomination is in the “Digital Media Strategy” category for its work helping create a global online campaign for BMW MINI’s “MINI vs. Monster” movie – the World’s first slow motion 3D film. 

Mark Terry-Lush, Renegade’s CEO and founder said:
“I’m very proud to be named a DADI finalist alongside some major international agencies, who have an outstanding reputation. We’re a small company, with a talented team of PR, search advertising and social media experts. . As finalists in such a prestigious awards is fantastic recognition for the team and proves that you don’t need to be a big agency or work in a London to make a global impact.”

Renegade Media, was founded by Terry-Lush in 2001, and the ten-person team has worked on campaigns for ASICS, BMW MINI, Converse, Courvoisier, Intel, Under Armour and Sony Ericsson, either directly or in collaboration with some of the world’s leading advertising agencies based in Europe, USA and China. 
Closer to home, Renegade works with, and launched, Cheltenham-based luxury hotel, Ellenborough Park, and was a driving force behind Camphill Trust-owned Taurus Crafts’ campaign to attract visitors to the box office-breaking Luminarium exhibition.

www.renegademedia.net
www.dadiawards.co.uk 

In other news, Renegade has signed up two of its clients for SXSW 2012– the international film, music and interactive festival that takes place in Austin, Texas, US each Spring.
Firstly, Renegade is helping promote Stockholm and Amsterdam-based creative studio, Perfect Fools’ panel on the relationship between street art and digital media.
The second panel asks ‘Where Do Old Creatives Go to Die?’ an idea put forward by Creative Social – an international collective of some of the world’s leading digital creatives.

To view and vote on each panel, visit:
Perfect Fools: http://panelpicker.sxsw.com/ideas/view/9423
Creative Social: http://panelpicker.sxsw.com/ideas/view/11730