Digital agency Beef have launched a mobile specific version of the Royal Agricultural College website. Visitors to the website using mobile devices are now redirected to a specific version of the site which offers a browsing experience that is tailored to suit the platform.

Ben Hostler, Creative Director at Beef says: “Visitors to the site from mobiles were rising month on month so it was clear that this channel needed to work effectively for the college. The RAC is one of the leading agricultural colleges in the world, its brand has real heritage and a mark of authority and quality akin to the likes of Oxford or Cambridge. This extension of the brand will further strengthen perception of the college as a forward facing organization.”

Both the visual design and the architecture of the site have been revised, based on an analysis of user behaviour. The site content is drawn from the same system keeping maintenance easy and streamlined for the college.

Tom Burton, Technical Director at Beef says: “Whilst the site was perfectly accessible via mobile, it wasn’t offering the best possible browsing experience for users. The interface needed refining and visitor statistics showed there were content areas that needed to be brought to the surface to be accessed quicker, but all content is mirrored from the main site keeping maintenance to a minimum.”

Jo Mills, Head of Marketing & Development at the Royal Agricultural College says: “Once again Beef have delivered a solution that really meets ours and our users needs. Attracting prospective students is a top priority for obvious reasons and this new arm to ourdigital offering will undoubtably help us with that, but it also helps position us as a relevant andmodern institution which is more important now than ever before.”