Nokia announces £25k development funding and support through Pitch ‘n’ Win
Mobile app developers and creative businesses throughout the UK are being invited to apply for a unique one day workshop with Nokia and top international creative agency, Wieden + Kennedy, for a chance to win £25,000 to develop a new mobile app for Nokia’s Ovi store.
The workshop, set to take place in Birmingham on 30th June, will include support from key Nokia personnel and marketing pointers from Wieden + Kennedy. One winning attendee will receive £25,000 to have their app idea brought to life, with further marketing support from Nokia’s Ovi Store and Wieden + Kennedy.
The Challenge Whilst there have never been more opportunities for developers, it is becoming increasingly difficult to get noticed on app stores with anything up to 500,000+ applications. Nokia has designed Pitch ‘n’ Win in recognition of development costs and a need for developers to benefit from platform support and increased visibility.
The Opportunity With over 5 million downloads per day, a user-base of over 225 million Nokia Symbian mobiles, and 75 million touch screen smartphones in the market today- the Ovi Store presents great opportunities for developers. More than 158 developers in 41 territories have already earned more than 1 million downloads for their apps. Although Nokia has announced a switch to Windows Mobile operating system in 2012, it’s committed to shipping 150 million more Symbian devices, and developing the Symbian platform until at least 2016.
Announcing the scheme, Nokia’s Keith Varty said: “With a package including development funding and platform support, Pitch ‘n’ Win is the smart developer’s route into the smartphone market.”
How to Apply: Approximately 8-10 developers and creative businesses will be chosen to attend the one day workshop following a simple online application process, with applicants outlining their app idea and brief details of the team behind it. Deadline for applications is 17th June and invitations to attend the workshop will be issued to successful companies on 22nd June. To download a copy of the full brief and to apply online, please visit
http://events.forum.nokia.com/invitation/pitchnwinbirmingham
