As part of their ongoing relationship with the Royal Agricultural College, Beef will re-work the website to offer a more focussed experience for those browsing the site via a mobile device. The commssion comes hot of the heels of re-launching the main college website last year, which took the gong for ‘Best Corporate Website’ at the CorpComms Awards 2010.

The mobile site will offer a revised architecture and user experience based on an analysis of visitor behaviour over the course of the past year.

Kevin Broadley, Account Director at Beef says:

“Mobile is now an important consideration for any organisation, for the Royal Agricultural College it is becoming one the primary channels for traffic to the website. The context for a mobile experience is wholly different so the approach to delivering the content and structuring the information needs to be adapted to suit the platform.”

Jo Mills, Head of Marketing & Development at the Royal Agricultural College says:

“Beef continue to impress us with their ability to offer insightful strategic direction for the college. With the current challenges that we face in the higher education sector, it is critical that our digital offering is second-to-none, to ensure that prospective students see us as the premier college in the field.”