Beef successfully won the contract in late 2010 to completely overhaul the Good Energy website and provide strategic consultation for future development. The commission resulted from a complete re-branding of the renewable energy supply company which sought to bring renewed focus to its marketing activity.

The brief to Beef was to create a platform to support Good Energy’s plans to grow their customer base and communicate their vision for a 100% renewable energy future for the UK to an increasingly diverse audience. And so far the results are positive - within the first week of launch customer conversions increased by 150%, with increased traffic and more time spent on site.

Ben Hostler, Creative Director at Beef says:

“Good Energy is unique in the respect that their focus on working to change both industry and consumer attitudes is as important as the ir energy supply business. The challenge was communicate their vision succinctly as well as drive sales.”

Martin Saunders, Head of Marketing at Good Energy says:

“We gave Beef a complicated design and communications brief against which they delivered above our expectations. Our new identity and brand strategy is in its infancy so the process threw up tough questions and challenges and Beef rose to meet them. The thing that stood out during the process was their desire and ability to keep the site focused despite our best efforts to throw in the kitchen sink! We’re delighted with the results so far and are working on some exciting further developments already.”

Ben Hostler continues...

“This project was about introducing the new brand, helping Good Energy define how they communicate within the digital space and taking that to a wider audience. We’re confident we’ve produced a great foundation and we’re very excitied about the ideas for the next phase.”

For more information on the work of Beef visit www.wearebeef.co.uk