NYR Organic, the home selling channel of Neal’s Yard Remedies, has appointed JBP PR to deliver a campaign focussed on recruiting consultants and growing  awareness of their direct selling business.

Primarily using social media channels, JBP PR will implement an innovative campaign showcasing real life consultants, beauty themes and Neal’s Yard products to highlight the opportunities, benefits, flexibility and earning potential of becoming a work-from-home NYR Organic consultant.

The JBP PR team will be looking to engage audiences including direct selling professionals, mums looking for extra income, therapists and fans of Neal’s Yard products. 

Melanie Nash, head of home channel development at Neal’s Yard Remedies, said: “ We are very excited to be working with JBP on this campaign, the opportunity of exploring and fully developing a broad spectrum of social media in 2011 is a key strategy for us at NYR Organic and we are thrilled to be working with such an innovative and experienced team.”

JBP PR has extensive experience of the home selling sector. For more than 10 years the business has been working with international brands and businesses including The Pampered Chef, Mary Kay Cosmetics, Herbalife and Nikken.