Mission Case Study

We are thrilled to be working with Mission Burrito, who have successfully established themselves in one of fastest growing restaurant sectors in the UK, burritos. Founders Jan and Sharon Rasmussen lived for a number of years in the Mission district of San Francisco, the home of the burrito, after returning to the UK they missed the carnitas and pinto beans so much they decided to start a food revolution and become pioneers of real, authentic burritos in the UK. 　　

The relationship with thehouse developed as, after successfully building the business in Oxford and Reading, Sharon and Jan decided to rapidly expand their portfolio. We supported this growth with sound, inspiring brand advice that made business sense and have brought the energy and enthusiasm of the business to life in a dynamic new identity and customer promise.

Two key messages were identified:

· Everything Mission Burrito does is hands-on, from hand-picking the freshest ingredients to hand-making the burrito through to the hands-on eating experience they provide

· Mission Burrito are proud to invite the UK to get their hands on the real, authentic burrito and want to lead a friendly revolution of the UK hand-held food market.

This messaging informed the total business identity. The logo design, the company name cradled between two-hands to form the shape of a full, tasty burrito, embodies the care and attention apparent to anyone who has ever eaten a Mission Burrito. The energy and excitement of the vibrant Mission district, and its signature dish, is also captured in a specially commissioned mural referencing our hand-held revolution message with an image of a fist held aloft and triumphantly clutching a burrito. We also commissioned a library of tantalising food photography, applied to restaurant collateral and website, which really does justice to this mighty meal.

The owners love the vibrancy and dynamism of Mission Burrito’s new identity. It has given them the inspiration and direction to drive their brand forward and equipped them with the assets and promotional concepts needed to fuel a rapid expansion

‘Thank you for your hard work and perseverance. We’re so pleased with the end result and have loved seeing it all come to life.’ Sharon Rasmussen, founder, Mission Burrito