Following on from the success of last year’s festive campaign, Studio Six was asked to create the new 2011 Nectar eShops online Christmas campaign.  

With a rise in retail sales at this time of year, Nectar will launch The ‘Seasons Treatings’ campaign to promote the affiliate shopping scheme over the next few weeks.  

The consultancy has developed the campaign concept for the loyalty programme which will be used across all press, radio, online and social media activity in the run up to Christmas.     

With shoppers willing to promote brands through social media in exchange for rewards and looking for new incentives for cheaper shopping it has been key that Nectar stay on top of the game and attract new and engage existing consumers in their loyalty programme.  

Embracing varying channels has been a key part of the online campaign with Studio Six carrying the theme into a fun Facebook app to encourage brand awareness in exchange for points and prizes.  

“We were thrilled to be asked to come up with this years Christmas concept for the eShops platform”, says Raymond O’Sullivan, Studio Six Account Manager. He adds “Working on the key proposition - treating your friends and family, or yourself this Christmas, while earning points on all your purchases, we put forward a number of ideas, including the chosen theme ‘Seasons Treatings’.”    

Maureen McDonagh, E-Commerce Director adds "For the second year running, Nectar have turned to Studio Six to help us deliver a compelling online Christmas proposition which can be adopted across Nectar Channels to engage collectors during an key retail period”  

The Nectar Christmas campaign was launched 23 November.