Gibe has been appointed as digital partner for Pashley, the Stratford-upon-Avon cycle manufacturers.

Gibe was selected in late-September to create an accessories micro-site for Pashley’s new collection of accessories and attire. The micro-site will be developed on Gibe’s in-house ecommerce platform – GibeCommerce which is built on the latest versions of .NET and Silverlight. 

Pashley have been making cycles since William “Rath” Pashley setup the manufacturing business in 1926. In more recent years Pashley has become the UKs most exclusive cycle manufacturer, applying the highest standards of production to their lovingly created cycles in the Stratford-upon-Avon factory.  The move into accessories follows demand from the existing customer base that is looking for high quality Pashley branded clothing and accessories. 

“We’re so pleased to add Pashley to the premium brands that we’re working with,” commented Gibe Managing Director, Pete Williams. “Pashley is an iconic British brand that has built a reputation for high quality, innovate products that combine usefulness with elegance. We intend to build a beautiful showcase for the new accessories range that generates a solid revenue stream for Pashley and further demonstrates the capabilities of GibeCommerce”.  

 “Gibe created a first class proposal that demonstrated a great understanding of both creative and commercial aspects of ecommerce website development,” added Pashley Collection Manager, Chloe Williams.   

The accessories site is due to be launched in late November, in time for the Christmas rush.

For more information - www.gibedigital.com -  www.pashley.co.uk