The Work Cycle
Cycling to work just got very cool.
We all know that the popularity of people cycling to work has increased over the years and our love affair with the bike looks set to continue. A love affair that has been beautifully documented in the The Work Cycle; the latest self-initiated project by leading Bristol digital production agency, Pixillion.
www.theworkcycle.com is a web-based celebration of the Work Cyclist and their Work Cycles. A project that showcases through stunning photography how the Work Cycle is being successfully integrated into our working lives.
What’s fascinating is the level of impact the humble bike is having on shaping the workspaces that we journey to. The collection of work spaces currently being showcased on the Work Cycle is an eclectic mix; from top notch creatives Wieden + Kennedy, Tribal DDB, Poke London and Aardman Animations, to national bike retailer Evans Cycles. The Work Cycle is an evolving project and Pixillion are calling for work cyclists to spread the word about the site, and if they’d like their work place to be featured on the Work Cycle, to get in touch.
Pixillion’s Creative Director Remco Merbis says, “We're into all types of bikes and depending on the mood, day, or whether you can expect to see Mountain Bikes, Cyclocross bikes, Road bikes, Commuters/Hybrids and at least one folding bike littered about the studio. We’re really excited about our latest project from the Pixillion labs and staggered by the high standard of photography that has been submitted so far. It’s quite obvious the bike will remain a truly symbolic and loved mode of transport for many years to come.”
We've been pretty blown away by the reception The Work Cycle has received, seeing as it was just a Friday afternoon project that really took on a life of its own and turned into a labour of love. So it feels all the more worth it seeing being tweeted by and even getting submissions from the people we consider to be our design heroes. This has accumulated in The Work Cycle winning a Lovie Award in the Web and Lifestyle category and we're currently waiting to see if it's up for a Webbie too.
We’re pedalling through a renaissance where it’s not just the scantily clad Lycra boys waxing lyrical about their set of wheels – everyone and anyone that’s rediscovered the joy of riding their bike is loving it all over again.







