It's that time of year again, the run up to the annual tech pilgrimage to Austin, Texas for South by South West Interactive.

Last year over saw over 19,000+ delegates from 63 countries attend 935 conference sessions and this year promises to be even bigger. Alongside the Interactive conference, there's also SXSW Film and the legendary SXSW Music festival.

SXSW (or 'South-by' to those in the know) has some form as a trend-setter, it's credited with helping Twitter really take-off. Ditto with FourSquare. What'll it be this year?

UKTI Mission to SXSW 2012

This year UKTI are hosting a mission to SXSW with the help of Chinwag in regards to the recruitment process and event logistics. 

The UKTI Mission to SXSW 2012 will be a unique experience, and a great opportunity for UK digital firms to meet the broadest possible audience from the US digital industry, and from across the globe. Mission activities will include:

• Pre-Mission Briefing
• Welcome Dinner
• UKTI Masterclass
• Great British Breakfast
• Breakfast Roundtable
• Publicity
• Meetings

// Find out more about the planned programme here

How to Apply

As always, there are only a limited number of places that will be allocated through a competitive application process, on a first-come, first-served basis.

In order to qualify, companies need to be UK-based SMEs, active in the digital sector. Companies can apply by completing the simple application form (www.surveymonkey.com/s/UKTI_SXSW2012) by the deadline of 25th November 2011.