The appointment was made without a pitch and sees a 6-month digital campaign launching this month.

The campaign brief focused on two main objectives: to increase brand awareness and drive traffic to the website, www.vertese.com. Once on-site consumers can find out more about where to buy the products, directing them in-store or to the online shops.

The digital focused campaign works across 3 key elements; building awareness through different display models, direct response through a stronger search marketing presence and continuing user engagement through social media.

Brunel Healthcare commented, “we briefed Taylor & Taylor with quite specific requirements for our key target audiences and they really listened to what we wanted to achieve, coming back with an in-depth campaign proposal which answered our questions. We are very excited about the new campaign launching this month”.

For more information on this story please contact Stephanie Stockman on 0117 923 0027 or email stephanie.stockman@taylorandtaylor.co.uk