The pitch brief was to plan, create and execute a multi-media campaign aimed at recruiting new members over the summer months The winning work from Double Art broke at the beginning of June, online and through outdoor, underground, transport and leafletting media in key cities London, Birmingham, Manchester & Leeds.

British Military Fitness was founded over ten years ago as an alternative to expensive gyms and leisure clubs, and they are now the largest outdoor fitness company in the UK. All classes are led by serving or ex-armed forces physical training instructors, and BMF is all about creating a motivating environment and maximising team spirit in the great outdoors.

Director of Double Art, Peter Blackman commented: ‘We were delighted to win the BMF account. Like us, they are passionate about the benefits of exercise, and about communicating those benefits in interesting and creative ways.’

Marketing Director at British Military Fitness, David Stevens added ‘From our first meeting we felt that Double Art intuitively understood the principles upon which BMF was founded, and the strategic and creative insights that they have helped us define mean we’re very excited about the upcoming summer campaign.’

Double Art have been appointed as lead agency across projects – coordinating digital development from Simpleweb, and media planning and buying from Planatorium.

To find out more about Double Art, contact Peter Blackman on 08432-160444 or at peter@doubleart.co.uk