Gibe Digital has been selected by Quba & Co, the Salcombe clothes manufacturer and retailer, to handle its digital account. Appointed on the strength of its performance in a four-way competitive pitch, Gibe will take the account over from the incumbent agency in May and will kick off the relationship with a complete overhaul of the Quba ecommerce site.

“Winning this account is hugely significant for Gibe,” commented Gibe Managing Director Pete Williams. “Quba is a great premium brand with very ambitious growth targets in the UK. Additionally, Quba closely aligns with our core values, helping us to form a strong and mutually beneficial relationship. Over the past few months we’ve been refining our offering to focus on an ecommerce specialism and Quba signals the first step in winning more high street ecommerce accounts.”

“Gibe really pulled out all the stops with the pitch,” added Quba & Co Ecommerce Manager John Williams. “Their strategic thinking, creative and technical response were all first class. They went the extra mile to understand our brand and that really showed in their pitch document and presentation. We’re looking forward to starting this new relationship with Gibe and are excited about the development of the new ecommerce site.”

Gibe intends to make the new Quba site a best practice case study, scheduled to be up and running for the end of the summer. After launch the site will undergo a period of testing and further refinement to ensure it delivers against Quba’s ambitious ROI targets.

For more information on Gibe visit www.gibedigital.com