Who Gets My Vote? is a free new service giving all citizens of this country an easy means of making an informed voting choice in the General Election. It was conceived by You Wish Group, a digital services group pioneering an entirely new way for businesses, media and political parties to interact with their audiences. Who Gets My Vote? has no political leanings or commercial bias. Its objective is simply to help people communicate and exercise their personal choices more effectively.

Who Gets My Vote Ltd worked with ITV News and ITV.com to develop the tool – available at www.ITV.com/news/election2010 . Who Gets My Vote? is a more interesting way of deciding which party most closely meets the voting public’s needs. Fed up or bored with politics? Try going on to www.whogetsmyvote.com

You’ll find it more interesting than listening to a party political broadcast or reading a pamphlet. You may be surprised by which party is most likely to give you what you want. It could be Labour, Conservative, Liberal Democrat, SNP, Plaid Cymru, BNP, UKIP and Greens or some mix of all of them.

Who Gets My Vote? is a simple 4 step process to find out which party you are most in tune with. You don’t have to register and you don’t have to pay. The only information you will need to give will be who you voted for at the last election and the first part of your post code. No-one has to know your name or address.

Go to www.whogetsmyvote.com and:

• Simply click on the 7policy areas that most matter to you (health, education, tax etc.)
• Select a specific policy statement for each one, without knowing which party is promoting it.
• Prioritise your chosen 7 policy areas; and
• Submit your ballot paper to see which party you are best suited to based on your selections!

Users will also be able to see the make-up of their perfect Cabinet, made up of whichever spokesmen and women from the parties that match their interest areas. By registering, users can save results, see how they change after each election, see how their neighbourhood is voting, share results on Facebook or Twitter and receive email alerts from ITV.

The idea was conceived by You Wish Group as a way of enabling genuine user intentions and concerns to demonstrate what UK voters really want, rather than being distorted by tribal voting patterns or media soundbites. You Wish attracted the interest of ITV News and ITV.com and partnered with the Bristol creative digital agency Dropp to help bring the initial concept to life. Working together they further developed the concept and the way the data was presented.

Chris Robson, CEO of You Wish Group said;

“You Wish was set up to help people communicate their personal choices more effectively. An obvious example of this is in the way people vote. Never has there been a more important time to let people really state what they want than an election where real party policy differences are so clearly lacking. Who Gets My Vote is voter sourcing on speed, so we expect some surprising results!”

Ross Curzon-Butler, Managing Director of Dropp said;

“You Wish came to us with what we felt was an extremely engaging concept. We jumped at the chance to get involved and worked with the You Wish team to help creatively bring the concept to life. We’ve always liked to think outside the box and saw the Who Gets My Vote concept as a perfect way to engage users interest around what is quickly becoming a spin election. Poking fun and taking it back to the grass roots of what politics is all about…policy! ”

Jason Mills, Programme Editor at ITV News, commented:

“Who Gets My Vote is a brilliant concept. "As the election draws closer, and the polls point towards a hung parliament, the policies of all parties become even more relevant. Individual voters will love the idea of their ideal Cabinet being selected on the back of what they really want. Not only will it provide a new source of entertainment, its results will also be of enormous interest to the media and to the political parties themselves.”

www.whogetsmyvote.com

For more information contact Chris Robson on 07990 978 423 or chris.robson@youwishgroup.com