The Paintworks based agency has been tasked to design a site to aid the Environment Agency’s NetReg Team to inform its users about complex regulatory issues.

It’s E3’s first significant web project for the Agency after being the only digital shop to be retained on its new marketing services roster after a major review early this year. .

“The aim of the project is to ultimately have a positive effect on the environment through the education of key personnel working within the agricultural industries in England, Scotland, Wales and Northern Ireland” said Phillip De Caux, NetRegs development project manager

E3 deduced that the site needed to be more motivating and urge users, who were not all competent in using the internet, to use the tools.

Users will also be encouraged to return to the site regularly while E3 will look to make the destination more engaging and offer an interactive experience and provide more calls to action.

Development is now underway on the site to create a more linear journey, as well as a more interactive experience with the design being updated to appeal to a wide range of SMEs in the farming sector.

It will feature Flash based elements, including an interactive quiz and an educational slideshow while the agricultural waste tool has been developed so that the model can be rolled out by the Environment Agency across other key industry sectors such as food and drink and construction, later in the year.

The English version of the site is due to launch in May, followed closely by versions for Wales (including Welsh language), Scotland and Northern Ireland.

Phillip De Caux, continued: “It is NetRegs’ mission to get small businesses to understand their environmental responsibilities and take positive steps to reduce their impacts. The training tools provide an important introduction to one of the main environmental issues and need to be fully interactive and appealing.”

Stuart Avery, managing director of E3 said: “Traditionally the Environment Agency has struggled to communicate vast amounts of regulatory information to smaller businesses. Our approach will be to present the online content in an easily digestible and interactive way.”