E3 sees its client double digital spend to boost brand awareness
Kia Motors has today announced plans to increase its digital spend by 50% and overhaul its website in a strategy to boost its brand awareness across the UK.
The Korean car manufacturer, a top-five international car brand, is looking to replicate its dominance in the UK and will increase its digital marketing budget to account for around 25% of its overall spend – which according to Nielsen Media Research was £18.8m in the year to November 2008 (source NMA 11/02/09).
Kia will launch a new site in March, developed by their retained digital agency, E3.
Stuart Avery, E3 MD stated:
“Kia is a hugely significant account for us and we’ve working with the brand for nearly 8 years. We’ve seen it develop into one of the world’s biggest
car companies and the web has played an increasingly vital role in this transition.”
He continued:
“Kia now see the web as the most influential medium on car purchasing decisions. Campaign results and overal digital ROI justifies such a significant move of marketing spend to online. In a climate which has seen all major car brands cut back on marketing, we’re delighted to be helping Kia buck the trend.”
