It was announced yesterday, following a detailed consultation with members, that the Public Relations Consultants Association (PRCA) will be welcoming In-House PR and Communications teams as Associate Members.

The package of Associate benefits will include:

networking events with agencies and other in-house professionals

membership of regional, sectoral and Frontline groups

discounted rates on training, qualifications, conferences and jobs adverts

access to thought leadership, best practice guidance and industry news

access to Partner and Affiliate offers/discounts

Francis Ingham, PRCA Director General, explained: “Our decision to welcome In-House teams as Associate Members was driven by the requests of both in-house teams and member agencies, both wanting to see closer links between the two sectors. The Board was delighted by the enthusiastic endorsement members gave to this proposal.

“The benefits to PRCA members are clear – in-house involvement will drive up recognition of CMS and of FAPRA, the business matching service we provide. In-house teams will achieve better access to the agency world, and to a whole host of thought leadership and supplier benefits. For the community as a whole, the more we work with one another, develop best practice together, and address jointly the common challenges we all face, the better.”

The names of Inaugural Associate Members will be released shortly.

Those interested in membership should contact: Francis Ingham – francis.ingham@prca.org.uk or call 020 7233 6026

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