Life follows in the scale and ambition of the BBC’s popular Planet Earth and Blue Planet series. Over the course of ten episodes, David Attenborough looks at the extraordinary ends to which animals and plants go in order to survive.



Every week and before each episode, Rubber Republic will be taking previously unseen preview clips of the BBC 1 series to the widest possible online audience. The clips are a tantalising taster of this unique series, which claims some TV firsts and examples of astonishing wildlife behaviour.



“The BBC has a track record of producing footage that people love and want to see – it’s fantastic for us to be able to work with them and take clips from this series and match them up with relevant online communities each week,” says Kirk Hullis, Account Director at Rubber Republic.



Rubber Republic will also be using footage from this breathtaking series to promote the BBC’s new and incredible /Nature site, which offers an archive of video and sound clips spanning over 30 years.



This isn’t the first time that the BBC has turned to Rubber Republic for its expertise. In the spring of 2009, Rubber Republic achieved monumental coverage of the Slo-Mo surfer clip for the BBC documentary South Pacific, with over 800,000 hits in the first two weeks.



Rubber Republic also got the online community buzzing about the Blue Planet series, the Today programme, the Electric Proms, romantic comedy Gavin and Stacey, and Digital Revolution, a docu-series about the Internet.