!http://www.bristolmedia.co.uk/assets/0000/0566/ignition_logo_medium.jpg(IGNITION )!

Eli Lilly, the pharmaceutical company has inked a multi-million pound contract with Ignition for its exhibition design and management.

The five-year deal lasts until 2013 and will consist of approximately 30 shows a year.

Ignition CEO Claire Menzies has been working with Lilly for more than 11 years but still had to pitch for the business.

“We went through a very rigorous RFI to retain the contract against 12 other companies,” said Ignitions communications director Samantha Rowe.

Eli Lilly

For more information check out the Ignition profile