Time to Change is the UK’s biggest ever attempt to tackle the ‘last social

taboo’ – mental illness. The multi-million pound campaign features

celebrities Stephen Fry and Ruby Wax and runs across digital, TV, press,

radio and outdoor.

Enable Interactive have created the digital strand of the campaign which

breaks first.. Enable have used animation to bring to life

the stories of people who’ve faced stigma or discrimination and surrounded

them with information and social media features.

To drive awareness the agency has created online display advertising that

will run on the Daily Mail, Sun, Facebook and other sites. The website URL

will be featured on everything from the Tube to beer mats and washroom

panels across England.

Enable have also created the main Time To Change website which will be the

hub for brand and campaign communications throughout the duration of the

project and implemented a CRM system.

The TV ad first airs on ITV 1, starting during Coronation Street on 21

January and runs for 3 weeks.

Click here for more information on the Time to Change Campaign

Click here for more information about Enable Interactive