Time to Change is the UK’s biggest ever attempt to tackle the ‘last social
taboo’ – mental illness. The multi-million pound campaign features
celebrities Stephen Fry and Ruby Wax and runs across digital, TV, press,
radio and outdoor.

Enable Interactive have created the digital strand of the campaign which
breaks first.. Enable have used animation to bring to life
the stories of people who’ve faced stigma or discrimination and surrounded
them with information and social media features.

To drive awareness the agency has created online display advertising that
will run on the Daily Mail, Sun, Facebook and other sites. The website URL
will be featured on everything from the Tube to beer mats and washroom
panels across England.

Enable have also created the main Time To Change website which will be the
hub for brand and campaign communications throughout the duration of the
project and implemented a CRM system.

The TV ad first airs on ITV 1, starting during Coronation Street on 21
January and runs for 3 weeks.

Click here for more information on the Time to Change Campaign

Click here for more information about Enable Interactive