Award winning Corixa Communications has launched a specialist public relations and communications service for brands and businesses targeting the rapidly growing mature market.

With more than 9.8 million people now aged over 64 and that figure set to leap to 16.1 million by 2032, Corixa Plus will help brands and businesses connect with the expanding, and lucrative, over 55 audience.

Lis Anderson, Corixa MD stated:

“Applying our agency knowledge and expertise in the sector – we already work with mature brands including Girlings Retirement Options and Wentworth jigsaws – Corixa Plus can help other like-minded companies engage with a wider audience that often feel alienated by youth-orientated brand advertising.”

Click here for further information about Corixa and Corixa Plus