The wishes of print advertising planners, buyers and bookers will be met this month when BBC Worldwide launches a new ‘all you need to know’ website about advertising in its family of high-selling news-stand magazines.

The site is the work of the Bristol-based digital design and online marketing agency, True Digital. Account Manager, Andy Cole, says that, after winning the work in a three-way pitch, the True Digital team’s first move was to talk to people who are constantly pitching for, planning and putting together magazine advertising campaigns, to compile a ‘wish list’ based on their feedback.

“They told us that what’s really important is fast access to prices, key facts, and contacts, and a good range of graphs, research data and visuals that they can adapt easily for their own pitches and presentations. So that’s what we’re delivering – a clean and clear home page offering a one-click route to essential rates, data, names and numbers, and well sign-posted access to a presentations toolkit, including sample covers, case studies and readership research.”

The new site is due to go live at the end of April and will provide B2B advertising information for all of BBC Worldwide’s consumer publications, including Radio Times, Good Food, Gardeners’ World, Top Gear, Homes & Antiques, Focus, Girl Talk, CBeebies Weekly, and their online versions.

True Digital is also working with BBC Worldwide on a bespoke CMS that will allow some of the time-based content, such as cover visuals, ABC figures and market research, to be updated speedily in-house.

For more information on the work of True Digital go to www.truedigital.co.uk