fish4 the online jobs, homes and cars specialists have appointed E3 to overhaul all 3 of its sites after a competitive 6-way pitch.

E3 will initially be tasked with updating the look and feel of all the sites to bring them in line with fish4’s new brand identity and work to reposition fish4 from being a ‘search focused site’ to one which provides help and advice to users through the often difficult process of finding a new job, car or home.

At the same time E3 will work to improve the overall commercial performance of the sites by reviewing ad inventory including the addition of contextual advertising and improving conversion for e-commerce processes through in-depth usability testing.

Lisa Walker, fish4 Marketing Director stated:

“We appointed E3 because they demonstrated their ability to really get under the skin of our brand. E3 had real and tangible audience insight and suggested lots of innovative ways to support our users and maximise our commercial relationship with customers.”

Stuart Avery, E3 MD stated:

“Finding a new job can be a really intimidating experience for most jobseekers and they would traditionally look in their local paper for a new job where they can browse the many pages in the jobs section.”

“Most job sites assume a search box is the best way to find jobs online. However user behaviour shows browsing is just as important online as it is when flicking through the recruitment pages of a paper. Many users don’t actually know what they’re looking for and in some cases they’ll literally type the word ‘anything’ and hit search!”

Stuart continued:

“This is a major new account for E3. Once again it has seen us go head to head with international agencies 3-4 times our size. This win is a fantastic way to start the new financial year and a testament to the great team we’ve built here in Bristol.”